robert erik zambrana • portfolio

Prelaunch Ad 1 for A Parliament of Owls Trade magazine advertisement for "Simplify", a special needs software suite for teachers, students and parents developed by A Parliament of Owls, LLC.

Prelaunch Ad 1 for A Parliament of Owls Prelaunch Ad 1 for A Parliament of Owls Trade magazine advertisement for "Simplify", a special needs software suite for teachers, students and parents developed by A Parliament of Owls, LLC.

Prelaunch Ad 2 for A Parliament of Owls Trade magazine advertisement for "Simplify", a special needs software suite for teachers, students and parents developed by A Parliament of Owls, LLC.

Prelaunch Ad 2 for A Parliament of Owls Prelaunch Ad 2 for A Parliament of Owls Trade magazine advertisement for "Simplify", a special needs software suite for teachers, students and parents developed by A Parliament of Owls, LLC.

A Parliament of Owls logo set Logotype and variants for A Parliament of Owls, LLC, an Indianapolis-based educational software start-up.

Relaunched water filter line using cohesive branding across line and connected to other aftermarket products for the first time. Creative direction and initial layout, line completed by CSG Art Department.

Frigidaire Water Filter family branding Relaunched water filter line using cohesive branding across line and connected to other aftermarket products for the first time. Creative direction and initial layout, line completed by CSG Art Department.

This campaign was the first time Frigidaire aftermarket had used specific consumer data to build a campaign across direct mail, warranty mailings and print advertising. Ran from late 2010 to early 2012.

Frigidaire Water Filter subscription campaign This campaign was the first time Frigidaire aftermarket had used specific consumer data to build a campaign across direct mail, warranty mailings and print advertising. Ran from late 2010 to early 2012.

Packaging for the Frigidaire Custom-Flex and Spacewise accessories, as well as the universal Freshness Booster starter and refill kits. Responsible for styling design and layout of all pieces pictured.

Frigidaire aftermarket accessory packaging Packaging for the Frigidaire Custom-Flex and Spacewise accessories, as well as the universal Freshness Booster starter and refill kits. Responsible for styling design and layout of all pieces pictured.

Frigidaire Spacewise freezer basket clip packaging Detail of accessory boxes. Responsible for styling, layout and imaging for product shots.

Responsible for styling and layout. Shown here is inversion of styling to visually distinguish starter kit from refill.

Frigidaire Freshness Booster starter kit and refill Responsible for styling and layout. Shown here is inversion of styling to visually distinguish starter kit from refill.

Frigidaire Custom-Flex accessory product line Packaging for Custom-Flex bins. Developed aftermarket brand styling and responsible for layout.

The product line for ecosential by Smart Choice® from launch in 2010 until the Gen2 revisions starting in late 2011 with accessory boxes as shown here (due to availability). Trilingual packaging was a requirement.

ecosential by Smart Choice^® Gen1 product line The product line for ecosential by Smart Choice^® from launch in 2010 until the Gen2 revisions starting in late 2011 with accessory boxes as shown here (due to availability). Trilingual packaging was a requirement.

ecosential by Smart Choice^® Floor Care proposal Proposed ecosential by Smart Choice^® products for Electrolux Floor Care group. Short run produced for endorsement meeting as possible store brand alternative for products produced with Arm&Hammer.

ecosential by Smart Choice® Gen2 product line, including bundled kits in glueless e-flute corrugated boxes, originally designed specifically for HH Gregg stores. Kit packaging is bilingual, as sales were U.S. only.

ecosential by Smart Choice^® full Gen2 product line ecosential by Smart Choice^® Gen2 product line, including bundled kits in glueless e-flute corrugated boxes, originally designed specifically for HH Gregg stores. Kit packaging is bilingual, as sales were U.S. only.

Base product line for ecosential by Smart Choice® shown with bilingual Canadian accessory boxes.

ecosential by Smart Choice^® Gen3 base product line Base product line for ecosential by Smart Choice^® shown with bilingual Canadian accessory boxes.

ecosential by Smart Choice® Gen 3 shown with Canadian bilingual accessory boxes and revised bundled kits (with Powell & Partners) in proposed U.S. bilingual packaging.

ecosential by Smart Choice^® Gen3 complete product line ecosential by Smart Choice^® Gen 3 shown with Canadian bilingual accessory boxes and revised bundled kits (with Powell & Partners) in proposed U.S. bilingual packaging.

Smart Choice pureAir^® Air Filtration Planned expansion of pureAir^® line and a move from the store brand Smart Choice^® to the ecosential by Smart Choice^® imprint.

ecosential by Smart Choice^® - branding evolution Shown here in one category color for simplicity, the evolution of the ecosential by Smart Choice^® brand logotype, from the 2010 release through 2014 gen3 revisions.

Smart Choice® product line, with representative packaging of replacement/accessory packaging, install kit packaging (in Fits Most and Fiits Specific color sets), power cords, and ecosential by Smart Choice® cleaner line.

Smart Choice^® revised packaging with rebuilt styling and trade dress Smart Choice^® product line, with representative packaging of replacement/accessory packaging, install kit packaging (in Fits Most and Fiits Specific color sets), power cords, and ecosential by Smart Choice^® cleaner line.

Smart Choice^® Cooking Accessories detail Before and After shot of revised brand styling, trade dress and category color palettes for Fits Most and Fits Specific replacement accessories for the Cooking category.

Sample assortment of install kit packaging from Cooking, Laundry, Refrigeration, and Dish Care categories in 2015 revised packaging (24 pt SBS).

Smart Choice^® Install Kit detail Sample assortment of install kit packaging from Cooking, Laundry, Refrigeration, and Dish Care categories in 2015 revised packaging (24 pt SBS).

Before and After of power cord packaging revamp to standardize size and appearance of packaging and styling.

Smart Choice^® packaging rationalization Before and After of power cord packaging revamp to standardize size and appearance of packaging and styling.

Before and After of inline water filter packaging, updating styling while reducing packaging material and moving to sustainable materials.

Smart Choice^® packaging update Before and After of inline water filter packaging, updating styling while reducing packaging material and moving to sustainable materials.

Invitation set printed 2-color with heavy inks on uncoated stock to allow yellowing of paper to help simulate stylized full color printing. These predate reliable digital color printing and was effective for a small budget.

The Reserve in McLean invitation set Invitation set printed 2-color with heavy inks on uncoated stock to allow yellowing of paper to help simulate stylized full color printing. These predate reliable digital color printing and was effective for a small budget.

Member Engagement and Community Outreach combined into one campaign. These appeared as five-foot wide bulletin board prints and as ad slides on digital signage and “YTV” systems in Center City branches.

Center City YMCA Member Engagement and Community Outreach rewards campaign Member Engagement and Community Outreach combined into one campaign. These appeared as five-foot wide bulletin board prints and as ad slides on digital signage and “YTV” systems in Center City branches.

Center City YMCA event marketing samples Marketing pieces for Center City YMCA Community Outreach events. Each event has its own distinct visual feel while respecting the brand standards.